The Creative Edge

  A big shout out to you, and welcome to today's discussion about Online Reputation Management.   What is Online Reputation Management   Reputation management (sometimes referred to as rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online.   Online Reputation Management tactics   ●  Modifying the way results from searches are displayed on a search engine such as white papers and make appear in priority positive customer testimonials in order to push down negative content ●  Publishing original, positive websites and social media profiles, with the aim of outperforming negative results in a search. ●  Submitting online press releases to authoritative websites in order to promote brand presence and suppress negative content. ●  Getting mentions of the business or individual on third-party sites that rank highly on Google.   ...

A big shout out to you and welcome to today's discussion about Influencer Marketing.   What is Influencer Marketing?   Influencer Marketing is a type of social media marketing involving endorsements and product placements by influencers – these are individuals or organisations with a perceived degree of expertise or social influence in their field. The power of influencers lies in the trust that they have with their following. Their word is often taken as gospel by their followers, which can result in an instant connection with a large audience for brands looking to promote their products and services.   Why is it effective? It allows brands to locate and advertise directly to their target audience. Consumers are becoming increasingly skeptical of brands and their marketing tactics, and building trust is crucial. Advertising through influencers allows brands to promote through someone that a niche community watches, engages with and trusts on a daily basis. So, instead of...

  A big shout out to you Digital Marketing experts, and welcome to today's discussion in which we'll discussing Video Marketing.   What is video marketing? Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.   Benefits of Video Marketing ●  Stay visible longer on social feeds   ●  Get more exposure and engagement   ●  Increase the understanding of your product   ●  Stand out more   ●  Provide a more personable way to engage with your audience   ●  Are powerful sales tool   ●  Rank higher in search   ●  Are growing in popularity across platforms   Developing a video marketing strategy 1.  Allocate resources - You’re going to need to designate some budget for video – at the least, decent equipment, good editi...

  Welcome digital marketing experts, today we'll be discussing Affiliate marketing.  What is affiliate marketing? Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.  How Do I Become an Affiliate Marketer? To become an affiliate marketer, consider what platform you will use to promote products and/or services. Blogs are an effective channel for advertising and promoting as it allows the blogger, serving as an expert, to express an opinion about the offering. After identifying a platform, find a specific category that you are comfortable with or interested in. A focused segment can better help you attract a dedicated consumer base. Research affiliate programs and choose one or more based ...

                              Welcome digital marketing experts, today we'll be discussing Pay Per Click (PPC).  What is PPC?  PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. How popular is it?  The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.  Pay-Per-Click Models Commonly, pay-per-click advertising rates are determin...

  Shout out to you and welcome to today’s discussion, digital marketing experts. Today we’ll be discussing Search Engine OPtimization (SEO).   What is SEO? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business .   How does it work?   Crawling  - Process of fetching all the web pages linked to a website. This task is performed by a software, called a  crawler  or a  spider  (or Googlebot, in case of Google).   Indexing  - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of inde...