The Creative Edge

A big shout out to you and to you and welcome to today's discussion about Chat bots. What is a Chabot?  A chatbot (derived from “chat robot”) is a computer program that simulates human conversation, either via voice or text communication. Organizations use chatbots to engage with customers alongside the classic customer service channels of phone, email, and social media   Benefits of using Chatbots   Fast customer service Since chatbots can be programmed to answer simple questions, your staff can focus on the more complex issues that your customers may have.   Always available With 24/7 chat capabilities, your bot can answer customer questions instantly, without requiring them to call your service team between working hours.   Promotes Conversational Marketing Most consumers prefer to receive an answer to their question immediately. Rather than having to scroll through your website and find the answer themselves, or fill out a contact form to receive a call or e...

  A big shout out to you, and welcome to today's discussion about Online Reputation Management.   What is Online Reputation Management   Reputation management (sometimes referred to as rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online.   Online Reputation Management tactics   ●  Modifying the way results from searches are displayed on a search engine such as white papers and make appear in priority positive customer testimonials in order to push down negative content ●  Publishing original, positive websites and social media profiles, with the aim of outperforming negative results in a search. ●  Submitting online press releases to authoritative websites in order to promote brand presence and suppress negative content. ●  Getting mentions of the business or individual on third-party sites that rank highly on Google.   ...

A big shout out to you and welcome to today's discussion about Influencer Marketing.   What is Influencer Marketing?   Influencer Marketing is a type of social media marketing involving endorsements and product placements by influencers – these are individuals or organisations with a perceived degree of expertise or social influence in their field. The power of influencers lies in the trust that they have with their following. Their word is often taken as gospel by their followers, which can result in an instant connection with a large audience for brands looking to promote their products and services.   Why is it effective? It allows brands to locate and advertise directly to their target audience. Consumers are becoming increasingly skeptical of brands and their marketing tactics, and building trust is crucial. Advertising through influencers allows brands to promote through someone that a niche community watches, engages with and trusts on a daily basis. So, instead of...

  A big shout out to you Digital Marketing experts, and welcome to today's discussion in which we'll discussing Video Marketing.   What is video marketing? Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.   Benefits of Video Marketing ●  Stay visible longer on social feeds   ●  Get more exposure and engagement   ●  Increase the understanding of your product   ●  Stand out more   ●  Provide a more personable way to engage with your audience   ●  Are powerful sales tool   ●  Rank higher in search   ●  Are growing in popularity across platforms   Developing a video marketing strategy 1.  Allocate resources - You’re going to need to designate some budget for video – at the least, decent equipment, good editi...

  Welcome digital marketing experts, today we'll be discussing Affiliate marketing.  What is affiliate marketing? Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.  How Do I Become an Affiliate Marketer? To become an affiliate marketer, consider what platform you will use to promote products and/or services. Blogs are an effective channel for advertising and promoting as it allows the blogger, serving as an expert, to express an opinion about the offering. After identifying a platform, find a specific category that you are comfortable with or interested in. A focused segment can better help you attract a dedicated consumer base. Research affiliate programs and choose one or more based ...

                              Welcome digital marketing experts, today we'll be discussing Pay Per Click (PPC).  What is PPC?  PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. How popular is it?  The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.  Pay-Per-Click Models Commonly, pay-per-click advertising rates are determin...

  Shout out to you and welcome to today’s discussion, digital marketing experts. Today we’ll be discussing Search Engine OPtimization (SEO).   What is SEO? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business .   How does it work?   Crawling  - Process of fetching all the web pages linked to a website. This task is performed by a software, called a  crawler  or a  spider  (or Googlebot, in case of Google).   Indexing  - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of inde...

  Welcome digital marketing experts. Today we are going to look into email marketing.                                                               What is Email Marketing? Email marketing is a powerful marketing channel that uses email to advertise your company's products or services. It is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation efforts, it can assist make your customers aware of your latest items or offers. The Advantages of Email Marketing Cost-effectiveness: Email marketing, like social media, is one of the most cost-effective marketing methods. You won't have to pay the high fees that come with online advertising . Saves time: Email marketing is not only a cost-effective and versatile marketing medium, but it also saves you time and allows you to see resu...

A big shout out to you Digital Marketing experts, welcome to today's session in which we'll be discussing Social Media Marketing.  What is social media marketing?  Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes: Maintaining and optimizing your profiles. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience. Responding to comments, shares, and likes and monitoring your reputation. Following and engaging with followers, customers, and influencers to build a community around your brand. Why is it important?  Humanize your business:  Social media enables you to turn your business into an active participant in your market. Your profile, p...

A big shout out to you and welcome to today's discussion. Today we'll  be discussing an interesting part of digital marketing called Growth Hacking. Hang on tight cause it's about to get interesting. What is growth hacking? Growth hacking (also known as 'growth marketing') is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure. Think ‘hacking’ in terms of life hacks – those little shortcuts that make your life easier – rather than nasty bits of code that can ruin your computer and your life. Benefits of growth hacking Low-resources  Growth hacks are often developed and implemented by a single person on the product or engineering team, and don't require an entire marketing team to execute.   Provable ROI   By using data to inform every decision you make, and tracking the performance of a hack accurately, you can easily see which of your growth hacking strategies are pe...

A big shout out to you and welcome to today's discussion, digital marketing experts. Today we'll be discussing Content Writing.   What Is Content Writing? Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.   Why Is Proper Content Writing Important? When most people hear “content writing”, they think “writing articles”.  However, writing content isn’t just important for blog posts. In fact, content writing is important for all types of different content formats, including: Email newsletters : Allow you to connect directly with subscribers, like potential leads and current or former customers, through their email accounts Social media posts: Let you share updates and information about your business with a community of online foll...

Digital Marketing experts, welcome to our very first official post regarding digital marketing. Today we'll focus on the introduction to digital marketing, defining digital marketing and online versus offline digital marketing.   What is digital marketing? Digital marketing, popularly referred to as "online or internet marketing" can be defined as the component of marketing that uses the Internet, and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. The two categories of digital marketing Digital marketing can be divided into two categories, namely: online and offline digital marketing. Once classified into two, it then becomes incorrect to say digital marketing is internet marketing or online marketing. Online digital marketing Online digital marketing is referred to as online advertising or Internet marketing. The following five are the major types of online digital marketi...