Influencer Marketing

A big shout out to you and welcome to today's discussion about Influencer Marketing.

 What is Influencer Marketing? 

Influencer Marketing is a type of social media marketing involving endorsements and product placements by influencers – these are individuals or organisations with a perceived degree of expertise or social influence in their field. The power of influencers lies in the trust that they have with their following. Their word is often taken as gospel by their followers, which can result in an instant connection with a large audience for brands looking to promote their products and services.

 Why is it effective?

It allows brands to locate and advertise directly to their target audience. Consumers are becoming increasingly skeptical of brands and their marketing tactics, and building trust is crucial.

Advertising through influencers allows brands to promote through someone that a niche community watches, engages with and trusts on a daily basis. So, instead of being skeptical of a commercial or social media ad, consumers are trusting that if their influencer of choice loves the product, they will too.

49% of consumers rely on influencer recommendations when deciding whether to make a purchase

Influencer campaigns focused on branding and engagement generate eight times the ROI

Influencers help brands make authentic connections with their target market.

Sounds fun? Let me know who's your favorite influencer in the comments section below.