Pay Per Click

                             

Welcome digital marketing experts, today we'll be discussing Pay Per Click (PPC). 

What is PPC? 

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

How popular is it? 

The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising. 

Pay-Per-Click Models

Commonly, pay-per-click advertising rates are determined using the flat-rate model or the bid-based model.

Flat rate model 

With flat rate PPC bidding, advertisers (your business) work with publishers (search engines) to agree on paying a fixed amount for every ad click.

Bid base model 

Unlike flat rate PPC, keywords in a bid-based PPC campaign can vary in cost depending on the demand for a given term at the moment of its search. Adwords and AdCenter determine how much an ad click generated by a keyword search is by running a real time auction.

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