Search Engine Optimization

 Shout out to you and welcome to today’s discussion, digital marketing experts. Today we’ll be discussing Search Engine OPtimization (SEO).

 

What is SEO?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

 How does it work?

 Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).

 Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

 Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.

 Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

 Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

 

On Page VS off Page SEO

 On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.

 Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

 

Sounds like fun? Share your thoughts on the comments section below👇👇